Switching ticketing providers can feel like a heavy lift—contracts, data migration, retraining staff, the whole thing. But staying with a platform that drags down conversions, piles on fees, or can’t keep up with showtime realities is even more expensive. If you’re on the fence, use this checklist to know when it’s time to move—and what to look for in your next partner.
1) Your Mobile Conversion Rate Is Stuck
Fans discover shows on their phones. If your checkout isn’t lightning-fast with wallet pay (Apple/Google Pay) and low friction, you’re losing sales. A modern provider should be
mobile-first with speedy guest checkout. See which features matter most in a
ticketing platform.
2) Fees Keep Surprising Fans (or You)
Hidden add-ons at the last step nuke trust and conversion. Look for
transparent, flexible fee models where you can absorb, split, or pass fees and preview totals early in the flow. If you want a second opinion, schedule a quick review with
iTickets Support.
3) You Can’t Run the Promos You Need
Are you limited to one generic coupon code? You should be able to run
pre-sale passcodes,
BOGO offers,
price-by-quantity discounts, and
automatic price deadlines without duct-taping extra tools. Those controls are standard on the
Technology stack many venues use.
4) Reserved Seating Is Painful
If seat maps require a help-desk ticket for every row change, that’s a red flag. You want
professionally built seating maps with zone pricing, easy holds, and fast swaps for comps or ADA. Learn how small venues manage maps in this box-office post.
Read: 4 Must-Have Features.
5) Live-Event Support Isn’t There When You Need It
Doors in five minutes is not the time for a chatbot. You need
night-of-show humans who understand guest lists, ADA comps, and scanners. If that sounds refreshing, meet
iTickets Support.
6) Marketing Requires a Separate Tech Circus
Selling tickets is one thing.
Selling out is another. Your provider should include segmentation and email tools—and ideally offer optional
Marketing Services for geo-targeted campaigns and featured placements when you need an extra push.
7) You’re Flying Blind on Analytics
If you can’t see sales by channel, entry surges, or buyer patterns in real time, you’re guessing. Look for
live dashboards, clean exports, and reporting that stakeholders actually understand. See the must-have analytics in
What Features Actually Matter.
8) You’re Expanding (and Your Platform Won’t)
Adding VIP zones, RFID access, or a second stage? Your provider should scale from club nights to outdoor festivals without switching systems. This comparison for music venues explains what to prioritize.
Read: Best Ticketing Platforms for Music Venues in 2025.
Making the Move (Without the Headache)
- List your must-haves (mobile wallet pay, seating maps, promos, analytics, support hours).
- Collect proof (conversion/screenshots) to compare providers apples-to-apples.
- Run a pilot on one or two shows.
- Set your timeline and data-migration plan (buyers, historical orders).
- Train staff with a quick run-through on scanning and will-call.
When you’re ready, take a demo and pressure-test the features that matter most to your venue on the
Technology
page, or book a consult.
